PRWeek has announced the finalists for the PRWeek Awards 2013.
A group of more than 75 esteemed judges from across the public relations industry narrowed 800-plus entries to finalists in 35 categories. Christine Cea, Unilever’s marketing communications director, is serving as chair of judges for the awards program.
Burson-Marsteller and Discover Financial Services were nominated as a finalist in the Cause-Related Campaign of the Year category for Pathway to Financial Success: Bringing Financial Education to the Classroom.
CEE and Discover are working together to get financial education into high school curriculum. Discover launched the national program, Pathway to Financial Success, to raise awareness of the need for financial education, and to encourage its implementation in the classroom. As part of the program, Discover launched the public service announcement, supported by CEE, titled “Awkward Conversations,” (below) that humorously depicts the challenges parents have in talking to their teens about personal finance. The PSA drives consumers to www.awkwardconversations.org where they can find resources to get the financial education they need, at home and in the classroom.